Select Language

SEO Training Register Now

SEO Course Detail :

Introduction

  • Defining SEO
  • SEO vs. Paid Search
  • SEO in context of digital marketing
  • History of SEO
  • The role of search in the marketing mix and the buying cycle
  • Conceptual overview of algorithms
  • Knowing your market (.ca vs. .com vs. .uk)
  • Understanding search user behaviour

Keyword Research & Selection: The SEO Perspective

  • Assessing Keyword Potential
  • Keywords & Buying Cycle
  • Assessing Keyword Competition
  • Keyword Tools
  • Keyword Tactics

In-Page Optimization

  • Content Freshness
  • Title Tags
  • Meta Tags
  • Headings
  • Internal navigation
  • Domain Names
  • File Names
  • Site maps
  • Keyword Density
  • Keyword Proximity
  • Other factors
  • Tactics to Avoid

Off-Page Optimization

  • Overview
  • Link profiles
  • Site Authority
  • Anchor Text
  • Link Relevancy
  • Trust Rank
  • Cache Rank
  • Do Follow vs. No Follow
  • Image Links
  • Directories
  • Articles
  • Reciprocal Links
  • Widgets
  • Badges
  • PR
  • Social Media
  • Outbound Linking
  • Tactics to Avoid

Content Strategies

  • Indented Listings
  • Widgets
  • Video
  • Images
  • Research pieces
  • Awards
  • Contests
  • Blogs
  • Ebooks
  • User Generated Content

Local Search

  • Claiming Local Business Listing (LBL)
  • Proper Category Selection
  • Proximity to City Centre
  • LBL Descriptions
  • Inclusion of Videos and Photos
  • Customer Reviews

SEO Tools

  • Competitive Insight Tools
  • Link Tracking Tools

Additional SEO Services and Reports

  • General SEO Consultation
  • Viral Campaign Brainstorming, Creation and Implementation
  • Link Bait Campaign Creation
  • Blog Network Linking and Sharing Strategies
  • Press Release Creation, Publishing, and Syndication
Register Now
Copyright © 2017 Adroit International
Designed by Adroit International